What skills do communicators need now?

We recently attended a talk at the International Association for Business Communicators (http://www.iabc.com/) where the recruitment company VMA (http://www.vmagroup.com/) presented research findings about the communication industry. Some of the findings of interest were: 



Top five skills for development in communicators were: 



  1. Coaching senior leaders
  2. Social media development
  3. Influencing
  4. Public Affairs
  5. External Communications

And …



Top five skills that are ‘most lacking’ in Internal Communication recruits: 


  1. Influencing
  2. Coaching senior leaders
  3. Strategy setting
  4. Writing – specific corporate messaging
  5. Writing – publications/online

If you would like a copy of the research findings contact Karen.

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