The Chartered Institute of PR Awards went ahead in May and Karen was delighted to be invited by her clients Standard Life Investments to attend. They had entered their leadership communication project ‘Made to Measure’ leaders, which Karen guided and directed, for the Internal Communications award.
We were delighted to be shortlisted for the award with the following comments by the judges:
‘The judges were delighted to see an entry focused on improving leadership behaviour and making a clear link to employee engagement. This was a genuinely robust attempt to work with leaders to improve their communication effectiveness. Judges liked the methodology, especially the audit of leadership behaviours and felt this insight really strengthened the outcomes the campaign achieved. They also admired the robust follow up; including mystery shopping and have no doubt that Standard Life is committed to seeing an improvement in engagement. Overall this was a great attempt to really understand the issues and improve capability within the organisation.’